Why every startup should adopt Amazon’s Hot Air Baloon Race
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As you’re tapping, scrolling, and swiping on your phone, you probably don’t give much thought to the fact that your apps are consuming electricity — just that they’re chipping away at your battery life.
It’s engaging. It’s hopeful. It pushes the plot forward.
Only a quarter of young adults are financially literate. You don’t want to overwhelm them with terrible advice.
JOHN MCARTHY
Before you click away, disappointed that I brought up something as practical and boring as time management, hear me out. My intent is not to crush your spirits.
Current Mobile Cloud
The average U.S. iPhone owner uses 1–2 gigabytes of LTE data per month, according to some studies. That data comes at an energy cost that’s opaque, because we can’t see it directly.
You can’t look to your peers in the industry, because all they’re going to tell you is that they are killing it, crushing it, changing the world.
Example: Journey towards design perfection
The truth, of course, is that these people have been lying to you all along.
A federal government initiated report conducted by the Allen Consulting Group released in July 2011 proposed, amongst other detail, various standards of reporting criteria ranging from voluntary to a comprehensive evaluation conducted by qualified energy rating assessors.
The Happiness Hypothesis
These simple survey measures seem credible. But according to psychologists, happiness and life satisfaction do not coincide. Life satisfaction has a cognitive component — individuals have to step back to assess their lives — while happiness reflects positive and negative emotions that fluctuate.
In other words, happiness may be an element achieved by:
- The image should be dark, and not have a lot of contrast-y edges.
- The text has to be white — I dare you to find a counter-example that’s clean and simple. Seriously. Just one.
- Test it at every screen/window size to make sure it’s legible.
The challenges and struggles of the hero’s journey exist for a reason: They help you and your business grow.
Almost all of the energy impact from this process is incurred by your mobile provider at the base station, which is part of a vast network of these towers deployed across countries to ensure there are no gaps in coverage. That sprawl requires massive amounts of energy.
First Approach for Success
The American Council for an Energy-Efficient Economy estimated in a 2012 study that the energy impact of data is far greater than previously anticipated.
In real terms it is about 5.12 kilowatt hours per gigabyte of data consumed. It also uncovered where most of that cost is incurred: cloud providers.